Our History

Founded by Mr. Louis Morisset, Boulevard Toyota, initially known as Capital Toyota in 1988, quickly became a household name in Quebec and Canada, achieving record sales and providing excellent customer service.

In 2009, Boulevard Toyota was acquired by another family-owned business, the Toyotoshi Group. Mr. Toyotoshi proudly upholds the values of the Morisset family within the company, which explains its continued success. These values include trust, growth, consideration, and enjoyment.

Boulevard Toyota is one of the largest Toyota dealerships in Canada. We rely on our family – our employees – who make a difference for the company every day. We have nearly 200 employees in the Quebec region.